HARA The Label

Meet the bamboo brand that loves your body and the planet.

Born from a dream to make better, more sustainable fashion, HARA makes effortlessly soft comfy undies, bras and bamboo clothing for a better future.

Created with natural plant-based dyes from sustainable materials and using ethical production methods in Australia, HARA is the women’s bamboo clothing you can truly feel good about.

HARA started from a seed. An idea to make bamboo clothing in Australia that cocoons the wearer — empowering them to feel weightless and carefree. Supported by a commitment to sustainability, reduced waste and better ethics, their collection includes comfy basics and easy separates that fit to the contours of your body.

Soft and delicate, every garment from HARA fits and flatters without constricting your body’s natural movement — it almost feels like a second skin.