The Copenhagen-based brand Aiayu, run by founder and creative director Maria Høgh Heilmann & CEO Maria Glæsel, is rooted in high quality, responsibility, and love for exclusive natural materials.
Aiayu, which means "soul" in the original Bolivian language, Aymará, was founded in 2005 by designer Maria Høgh Heilmann. For the first several years, the brand was built around llama wool from Bolivia, but the collections have since been expanded with styles made from exclusive yak and Sartuul wool, cashmere from Nepal, and GOTS-certified Chetna cotton. All materials and every single producer in the supply chain meet Aiayu's strict requirements for responsible and respectful production. The brand produces exclusively in certified factories that use solar energy and advanced water purification plants, which make it possible to recycle resources in a closed loop. All fibers used in production are carefully chos for their warmth, softness, and durable properties, and Aiayu works with the natural colors of the materials as often as possible. The natural colors are not only clean and biodegradable – they are also timeless and complement the Scandinavian and minimalist design in the best way.
AIAYU
Hariza Cardigan | Navy
kr1,595.00
AIAYU
Optica Polo Sweater | Pure Soil
kr3,295.00
AIAYU
Cora Cardigan | Pure Soil
kr2,395.00
AIAYU
Willy Shorts Cotton | Navy
kr1,795.00
AIAYU
Milo Pant Cotton | Navy
kr2,395.00
AIAYU
Shirt | Portobello
kr995.00
AIAYU
Classic Shirt | Lagoon
kr1,195.00
AIAYU
Inga Sweater | Stormy
kr3,195.00
AIAYU
Lynette Shirt Denim | Iceberg
kr1,195.00
AIAYU
Miles Pant Denim | Iceberg
kr1,195.00
AIAYU
Messhu Long Sleeve | Pure Ecru
kr495.00
AIAYU
Messhu Tee | Pure Ecru
kr445.00
AIAYU
Haima Wool Pillow | Pure Ecru
kr1,595.00
AIAYU
Pillow Terry Linen | Earth
kr1,395.00
AIAYU
Texture Nepal Wool Pillow | Mix Nature
kr1,495.00
AIAYU
Pouch Pocket Canvas | Pure Ecru
kr495.00
AIAYU
Duvet Set | Cocoa
kr1,195.00
AIAYU
Flat Sheet | White
kr995.00
AIAYU
Cashmere Rib Socks | Baguette
kr395.00
AIAYU
Llama Socks | Pure Stormy
kr355.00
AIAYU
Wool Rib Socks | Navy
kr195.00
AIAYU
Wool Rib Socks | Black
kr195.00
AIAYU
Coco Pant Fine Wool | Brownie Melange
kr897.50
kr1,795.00
AIAYU
Duvet Set | Pure Ecru
kr1,195.00
AIAYU
Casual Shorts Petite | Mix Lipstick
kr347.50
kr695.00
AIAYU
Classic Circular Tee | White
kr495.00
AIAYU
Lynette Shirt | Blue Eyes
kr995.00
AIAYU
Lynette Shirt | White
kr995.00