The Copenhagen-based brand Aiayu, run by founder and creative director Maria Høgh Heilmann & CEO Maria Glæsel, is rooted in high quality, responsibility, and love for exclusive natural materials.
Aiayu, which means "soul" in the original Bolivian language, Aymará, was founded in 2005 by designer Maria Høgh Heilmann. For the first several years, the brand was built around llama wool from Bolivia, but the collections have since been expanded with styles made from exclusive yak and Sartuul wool, cashmere from Nepal, and GOTS-certified Chetna cotton. All materials and every single producer in the supply chain meet Aiayu's strict requirements for responsible and respectful production. The brand produces exclusively in certified factories that use solar energy and advanced water purification plants, which make it possible to recycle resources in a closed loop. All fibers used in production are carefully chos for their warmth, softness, and durable properties, and Aiayu works with the natural colors of the materials as often as possible. The natural colors are not only clean and biodegradable – they are also timeless and complement the Scandinavian and minimalist design in the best way.
AIAYU
Madigan | Yak Melange
kr2,195.00
AIAYU
Electra Silk Scarf | Mix Brown
kr995.00
AIAYU
Classic Circular Tee | Night
kr495.00
AIAYU
Miles Pant Denim | Dark Blue
kr1,195.00
AIAYU
Lynette Shirt Denim | Dark Blue
kr1,195.00
AIAYU
Ingrid Cashmere Cardigan | Stormy
kr3,295.00
AIAYU
Shorts Long Linen | Grey
kr895.00
AIAYU
Bea Skirt Linen | Grey
kr1,695.00
AIAYU
Duvet Set | Pure Ecru
kr1,195.00
AIAYU
Flat Sheet | Pure Ecru
kr995.00
AIAYU
Pouch Petite | Mix Lipstick
kr395.00
AIAYU
Strap Dress Petite | Mix Lipstick
kr1,095.00
AIAYU
Silk Socks | Oister
kr255.00
AIAYU
Silk Socks | Blue
kr255.00
AIAYU
Silk Socks | Dark Brown
kr255.00
AIAYU
Gentle Cashmere Tank | Grey
kr545.00
AIAYU
Classic Circular Tee | Black
kr495.00
AIAYU
Classic Circular Tee | White
kr495.00
AIAYU
Lucy Scarf | Pure Grain
kr1,345.00
AIAYU
Leonardo | Black Blue
kr2,795.00
AIAYU
Linen Kitchen Towel | Water | Set of Two
kr207.00
kr345.00
AIAYU
Ashly Shirt Corduroy | Black Navy
kr1,595.00
AIAYU
Ashly Shirt Corduroy | Fossil
kr1,595.00
AIAYU
Lynette Shirt | Blue Eyes
kr995.00