The Copenhagen-based brand Aiayu, run by founder and creative director Maria Høgh Heilmann & CEO Maria Glæsel, is rooted in high quality, responsibility, and love for exclusive natural materials.
Aiayu, which means "soul" in the original Bolivian language, Aymará, was founded in 2005 by designer Maria Høgh Heilmann. For the first several years, the brand was built around llama wool from Bolivia, but the collections have since been expanded with styles made from exclusive yak and Sartuul wool, cashmere from Nepal, and GOTS-certified Chetna cotton. All materials and every single producer in the supply chain meet Aiayu's strict requirements for responsible and respectful production. The brand produces exclusively in certified factories that use solar energy and advanced water purification plants, which make it possible to recycle resources in a closed loop. All fibers used in production are carefully chos for their warmth, softness, and durable properties, and Aiayu works with the natural colors of the materials as often as possible. The natural colors are not only clean and biodegradable – they are also timeless and complement the Scandinavian and minimalist design in the best way.
AIAYU
Haima Wool Pillow | Pure Ecru
kr1,595.00
AIAYU
Edvin Wool Throw | Albicant
kr1,995.00
AIAYU
Hayaden Wool Pillow | Pure Soil
kr1,295.00
AIAYU
Haya Wool Throw | Pure Soil
kr2,995.00
AIAYU
Pillow Terry Linen | Earth
kr1,395.00
AIAYU
Texture Nepal Wool Pillow | Mix Nature
kr1,495.00
AIAYU
Bag Canvas | Pure Ecru
kr495.00
AIAYU
Pouch Pocket Canvas | Pure Ecru
kr495.00
AIAYU
Pouch Heavy Poplin | Dried Herb
kr395.00
AIAYU
Pouch Letto | Mix Blue
kr395.00
AIAYU
Pouch Letto Mini | Mix Blue
kr295.00
AIAYU
Ily Wool Blouse | Dark Brown Melange
kr1,495.00
AIAYU
Cobe Wool Cardigan | Pure Soil
kr1,895.00
AIAYU
My Pant Petite | Mix Brown
kr995.00
AIAYU
Julio Shirt Petite | Mix Brown
kr995.00
AIAYU
Pyjamas Letto | Mix Blue
kr1,495.00
AIAYU
Duvet Set | Cocoa
kr1,195.00
AIAYU
Duvet Set | White
kr1,195.00
AIAYU
Flat Sheet | White
kr995.00
AIAYU
Helen Classic Clutch | Mix Brownie/Salt
kr1,495.00
AIAYU
Baby Beanie | Pure Dark Grey
kr895.00
AIAYU
Shirt Japan | Mix Blue
kr2,595.00
AIAYU
Daniela Wool Sweater | Pure Dark Grey
kr3,495.00
AIAYU
Daniela Wool Sweater | Pure Ecru
kr3,495.00
AIAYU
Cashmere Rib Socks | Baguette
kr395.00
AIAYU
Cashmere Rib Socks | Navy
kr395.00
AIAYU
Llama Socks | Pure Stormy
kr355.00
AIAYU
Llama Socks | Pure Bliss
kr355.00
AIAYU
Wool Knee Socks | Brown
kr255.00
AIAYU
Wool Knee Socks | Black
kr255.00
AIAYU
Wool Rib Socks | Navy
kr195.00
AIAYU
Wool Rib Socks | Brown
kr195.00
AIAYU
Wool Rib Socks | Black
kr195.00
AIAYU
Helen Classic Clutch | Mix Stormy/Air
kr1,495.00
AIAYU
Helen Classic Clutch | Wheat
kr1,495.00
AIAYU
Poon Cashmere Scarf | Chocolate
kr2,495.00
AIAYU
Gentle Long Sleeve | Dark Brown
kr845.00
AIAYU
Coco Pant Corduroy | Brown Khaki
kr1,295.00
AIAYU
Vinga Shirt Corduroy | Brown Khaki
kr1,595.00
AIAYU
Coco Pant Fine Wool | Brownie Melange
kr1,795.00
AIAYU
Noah Coat | Stormy
kr6,495.00
AIAYU
Noor Coat Oilskin | Bark
kr4,895.00
AIAYU
Moa Jacket Oilskin | Bark
kr4,895.00