The Copenhagen-based brand Aiayu, run by founder and creative director Maria Høgh Heilmann & CEO Maria Glæsel, is rooted in high quality, responsibility, and love for exclusive natural materials.
Aiayu, which means "soul" in the original Bolivian language, Aymará, was founded in 2005 by designer Maria Høgh Heilmann. For the first several years, the brand was built around llama wool from Bolivia, but the collections have since been expanded with styles made from exclusive yak and Sartuul wool, cashmere from Nepal, and GOTS-certified Chetna cotton. All materials and every single producer in the supply chain meet Aiayu's strict requirements for responsible and respectful production. The brand produces exclusively in certified factories that use solar energy and advanced water purification plants, which make it possible to recycle resources in a closed loop. All fibers used in production are carefully chos for their warmth, softness, and durable properties, and Aiayu works with the natural colors of the materials as often as possible. The natural colors are not only clean and biodegradable – they are also timeless and complement the Scandinavian and minimalist design in the best way.
AIAYU
Familia Scarf | Mix Navy
kr995.00
AIAYU
Gentle Cashmere Tank | Grey
kr545.00
AIAYU
Classic Circular Tee | Black
kr495.00
AIAYU
Classic Circular Tee | Coffee
kr495.00
AIAYU
Classic Circular Tee | White
kr495.00
AIAYU
Demire Top | Natural
kr1,195.00
AIAYU
Muse Top | Pure Ecru
kr995.00
AIAYU
Cotton Stripe Socks | Mix Grey
kr195.00
AIAYU
Lucy Scarf | Pure Grain
kr1,345.00
AIAYU
Coco Pant Seersucker | Mix True Blue
kr1,695.00
AIAYU
Shirt Japan Seersucker | Mix True Blue
kr1,995.00
AIAYU
Etta Shorts Seersucker | Mix True Blue
kr1,395.00
AIAYU
Willy Shorts | Black
kr995.00
AIAYU
Leonardo | Black Blue
kr2,795.00
AIAYU
Cora Cardigan | Pure Soil
kr2,295.00
AIAYU
Florian Jacket | Black
kr1,695.00
AIAYU
Noor Coat Oilskin | Navy
kr4,695.00
AIAYU
Edvin Wool Throw | Albicant
kr1,995.00
AIAYU
Duvet set | Carton | 140x200
kr1,195.00
AIAYU
Raul Classic | Various Colors
kr1,095.00
AIAYU
Pillow Terry Linen | Bliss
kr1,395.00
AIAYU
Pillow Terry Linen | Earth
kr1,395.00
AIAYU
Llama Socks | Pure Stormy
kr345.00
AIAYU
Llama Socks | Pure Bliss
kr345.00